Through his travels and ability to make a business partnership with Onitsuka Tiger (known as, Tiger in the U.S), a Japanese shoe company, he began marketing shoes. At the time, only running shoes were available, leaving other categories wide open. The company was birthed from Knight’s increasing knowledge and concern over the sneaker market. The company had humble beginnings as ‘Blue Ribbon’ – in partnership with Bob Bowerman.
Here are a few of the main concepts that are brought forward throughout this book Even the Largest Corporations We’re Once Small Start-UpsĪs Knight explains, he did not just wake up one morning and Nike was the international sensation that it is now. Because of his esteemed notoriety, readers can be assured of the validity, appreciating the sincerity in the presentation of Knight’s recollection.
Main Concepts & Ideas from Shoe Dogīoth the advice and concepts detailed throughout this story are presented through Knight’s moments of triumph and failure. He utilizes this book as a stark message for readers to put forth immense effort and push forward in the pursuit of our calling(s), regardless of whether we’re presently aware of what that is. Through the engaging use of his life experiences, Knight openly shares with readers his many philosophies on life and business. Not only does this book showcase the beginning stages of Nike Inc, but Knight also allows insight into the balancing act of a newly thriving businessman who’s also a husband, son and father. In contrast, Knight reflects on moments of slight failure or setbacks he had to overcome throughout the process.Ĭleverly, Knight has composed this book with twenty chapters – each chapter presenting a unique year in his life. It primarily includes the timeframe of the 60s-80s, showcasing Knight’s many international travels and business triumphs.
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